Marketing Your Rental Property

HD photos and flexible showings reduce vacancy

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Preparing Your Property for Showings

We believe that the quality of a property directly correlates with the quality of tenants it attracts. To ensure your property stands out, we handle all necessary updates and cleaning to make it fully rent-ready. Our goal is to meet minimum rentable standards and create a welcoming environment that appeals to discerning renters.

Professional Rental Market Analysis

Setting the right rental price is crucial for minimizing vacancy and maximizing revenue. Our team conducts a detailed market analysis, evaluating comparable rentals in the area and considering current market conditions. Based on this data, we recommend a target list price that strikes the perfect balance, ensuring competitive pricing to attract qualified applicants promptly.

Professional Photography

First impressions matter, especially online. We collaborate with you to enhance your property's appeal and coordinate professional photography sessions. Properties with high-quality photos tend to attract more interest and rent faster.

Online Advertising Exposure

Our marketing strategy includes listing your property on over fifty rental platforms, including premium sites like Zillow. Additionally, we leverage the MLS to collaborate with local leasing agents, expanding exposure to potential renters.

Marketing Results

Well-presented properties with competitive pricing typically generate interest and applications within the first few weeks. We employ a rigorous screening process to select only qualified applicants, prioritizing your property's long-term success over short-term leasing speed.

Weekly Leasing Updates

Transparency is key to our approach. We provide weekly leasing update reports, summarizing showing and application activity. You'll receive detailed insights, including the number of showings, feedback from prospects, applications received, and progress updates on pending applications. This keeps you informed and empowered throughout the leasing process.

At Paragon, we're committed to delivering results-driven marketing strategies that optimize your property's rental potential while ensuring a seamless leasing experience for both you and your tenants.